Who gets to say What to whom?
We are surrounded by all kind of commercial ads in our daily life. Whether in posters, magazine, billboards, brochures and newspaper. But in these ads we receive different messages some are direct some are not. But still some ads considers offence to people such as the fair and lovely ads:
Where they keep pointing that the white your skin is the beautiful you are, which I see offence to other people.
In the advertisement business we should take in consideration these small detail which have huge impact on consumers behaviors. That’s why we as designer do a lot of research before we do any ads. Also we take in consideration the fact that some people do not understand the still they also don’t like the obvious one’s hidden concept . that’s why designers work harder to make nice ads with good concept yet attractive to people and here some examples of smart ads:
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