In this article the writer show us his fault when he published the sphere magazine cover. The cover was addressing an old issue that goes back 10 months of 2000 U.S election. But since it was published and distributed at the time of 9/11, it misunderstood by the public. Everyone thought it was about the 9/11 attacks, which they found disrespectful and serves no one. On the other hand, if this cover were published on earlier time it might had a very different reaction than what it had. This issue proves that timing play a major role in the success or failure of anything.
As designers, when designing something or even expressing an idea and got published in the wrong time your idea, concept, design or message will lose it’s purpose and may be misunderstood. A lot of things happens around us can be very successful or a disaster depends on the time it comes out to public.
A lot of companies and organizations take advantage of this point. For example: they do limited editions for special occasions such as Christmas or Ramadan, which is a good use of timing. Therefore, we see how timing can be an important element in everything we do in life.
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