Branding is connected to the design. So, whenever we talk about branding we talk about branding we talk about design, since design is a tool of communication therefore reality branding leads to honest communication,which shows the responsibility of the brands towards the people.
All what this article is about sell what the consumers needs which is the real value of the products without the extra exaggeration, and change the role of design to meet consumers needs. A lot of times we see product promising the consumers with things that are not real or exaggerated.
For us as young designers we have responsibilities towards branding and we should keep in mind how to incorporate the product into our design. More than focusing on making the product look beautiful. But of course beautiful design is better than ugly design. Designers must be honest to what they sell to people, and should avoid hyperbole, and respect the consumer at the same time keep a personality to his design.
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