By: Noura Bajrai
We live in a time that media play a big role in term of decision making. We are surrounded different opinions, visions and point of view of different people. We receive their messages through TVs, internet, magazines and newspapers. All this type of media change the way we view things. Because it speaks to us and direct us to things indirectly. We receive all this messages from media which can be beneficial or destructive.
The Columbine High School was a regrettable example of how media can be very harmful. The tow young men who commit this crime were drove by the destructive power of media. They received this violence messages which made them aggressive to commit this terrible crime against innocent students.
Many other causes happened when people receive this hidden and unconscious messages and act upon it. Such like when I saw my youngest cousin who is 7 years old now . who s the only child for his parents and live with them in a very calm environment. he was like any other normal child playing and laughing. At the time when he became 4 years old he was so addicted to watch T.V . his behavior changed dramatically he become aggressive and out of control. His parent were not controlling what he watch on TV because they thought he won’t be able to understand everything on TV. But this only proves how wrong they were because kids do not recognize the different between the right and wrong or even an act. So, when they something they think its ok to do it.
On the other hand, adult who knows the acceptable and unacceptable also can be effected by the media, which can change their perspective towards things. Like what we see in many ads for example: seatbelt, cigarette, drinking and child abuse. All these campaign helped in rising the awareness to these issues.
In addition, the same ads can have side effect when it address the wrong people, to people who can’t distinguish between right and wrong and to people who can’t read between the lines. For example: “Pray before you die campaign” which was successful in the middle east. When we discuss this ad in the class Miss. Kate thinks that the message wasn’t clear. For her it made her afraid to get into a car because she wasn’t the target audience for this ad. This is prove that media can two sided weapon.
In conclusion, what we saw in the Egyptian revolution recently which started in a face book campaign is a situation made us realize how powerful the media can be, and how it can help shaping our life. It can be either a good tool or a distractive one.
ليست هناك تعليقات:
إرسال تعليق